Engagement
Paid versus organic source review
A reading that separates paid credit from store search, word of mouth, and staff installs when a launch report has already blurred them.
Who it is for
Teams a few weeks after launch who suspect a paid campaign is wearing credit that belongs to the listing or to friends.
What you leave with
A marked-up source mix for the period you name, with the overlaps called out in ordinary language.
Included
- Period selection with you
- Paid, store, referral, and unattributed split
- Note on last-touch distortions
- Short readout
Left out
- Creative testing
- Media buying recommendations beyond source honesty
How the work runs
From briefing to a document you can hand around the room
Bound the period
We agree the days to read. Launch week and the following fortnight are the usual pair.
Split the mix
Paid clicks, store search, referrals, and blank sources are placed side by side. Last-touch rules that bury a listing visit under a later ad click get named.
Talk it through
The review is a conversation with the people who spent the money, not a slide deck built for a board.
Place, preparation, limits
Where. Johor Bahru or remote.
Bring. Export or access for the named period, plus the campaign calendar.
Limits. We read what was captured. Missing capture cannot be reconstructed as fact; we will say so.
Price basis
From RM 5,200 for one app and one fourteen-day window.
Figures on the rates page are starting points. A scoped letter follows the first conversation.
Next. Tell us the dates you want read and which paid campaigns ran then.